This post is written in response to a series of articles written by Critical Goblin.
For those of you who haven’t read Critical Goblins blog let me explain. Critical writes a WoW gold making blog that focuses mainly on inscription and glyphs. I consider Critical one of the foremost experts in this market. His knowledge, experience and expertise in this market far exceeds mine. As such I have a great deal of respect for Critical and his opinions. I would strongly recommend his blog site to anyone interested in making gold by using inscription. His theories and ideas are well thought out and well presented.
Let me now explain how I approach making gold in the game. I have multiple alts with all crafting and gathering professions maxed out. Where Critical focuses on one market, I focus on them all. Critical approaches gold making as one using a sniper rifle and I approach it as one using a shotgun. Each method has its strengths and weaknesses. This post will discuss the differences in micro-focus vs macro-focus in a market. Specifically the glyph market.
I have been reading Criticals blog for some time now. There have been many times when I thought “Wow, I wish I had thought of that”. I have taken many of his ideas and applied them to my glyph market sales. I have also been able to take them and apply them to other markets as well. The gem market is a good example of this. Critical writes on how to obtain a dominate share of the glyph market with emphasis on controlling your competition. Check out his post Floors and Ceilings vs Solid Walls for details on his strategy.
Criticals blog has a large number of readers. His strategies are used by many. I know this because after he posts a new strategy I see my competition using it against me. When I read a post by a fellow blogger there are two things running through my mind; 1) How can I apply this theory to my own market strategy and 2) How can I defeat/defend against this strategy when used against me.
Criticals most recent post Halofield's Glyphs - Updated (3) got me thinking. This post shows the “Critical Theory” of glyph marketing at its best. He explains how to set ceilings and floors to maximize profits and how best to control the market. This strategy will aid you in defeating most sellers in the glyph market. However, the key is in the word “most”. This strategy will not work against me.
Let me explain. My gold making strategy is not based on a single market but upon all of them. As such I am immune to damage from the fluctuation of a single market. My overall gold making strategy is based upon what some have called the “Walmart” strategy in sales. I do not focus on the profitability of single sales (micro-focus) but upon the profitability of all sales (macro-focus) in a single market. Thus I can sell one glyph at 224 gold and five glyphs at 50 silver and still make a profit. Further I can suffer a loss in one market that is offset by a profit in another market and still increase my gold on hand. This allows me, as a macro-focus seller, to dominate a market in a way that a micro-focus seller cannot.
Simply put, neither the “glyph-wall” strategy nor the “ceilings and floors” strategy will work against me. I set a ceiling of 224 gold and a floor of 1 silver for my glyph posts with a 1 copper undercut. I scan and undercut multiple times a day. I don’t care if some of my glyphs are sold at a loss as long as all sales combined show some profit. However I am willing to sell at a loss if I deem it necessary to drive a particular seller out of the market.
This post is not meant to provide a forum for discussing my particular marketing strategy. It is meant to start a discussion on how to combat against it. How would you, as a seller, combat against this strategy in your market? What strategy would you use to defeat a seller who can sustain a long term loss in a single market?
Note: There are several strategies that my competitors have used to, temporarily, drive me out of a specific market. However I am not going to reveal them at this time as they might be reading this post. :)